Junction window displays

Augmented reality holiday window displays are coming to this Toronto neighbourhood

Dundas Street in the Junction neighbourhood is getting a series of augmented reality window displays designed by local artists and animators. The project, Window Wonderland, will feature interactive window scenes that passersby can explore using the Augle AR app.

Window viewers can download the Augle app, point a phone at a series window, and watch the various displays come to life. Artists will base the window displays on the people and businesses that line Dundas and draw inspiration from the area.

The Junction BIA recently received $25,000 as part of Toronto’s Innovation Fund to put towards the project with displays sponsored by MEDS Junction Pharmacy. The Junction BIA coordinated the project with Calgary-based BUDS Collective, which helps local artists find work while gaining fair compensation.

“We needed to think outside the box and find new ways to support the Junction community,” says Executive Director Carol Jolly, “We’ve now turned a challenging circumstance into an incredible outdoor exhibition.”

Ten windows along Dundas West in the Junction will be part of the Window Wonderland project and will also be the first of their kind in Toronto. The windows will be available for viewing starting Nov. 14 and ending on Jan. 31, 2021.

Article exclusive to TRNTO