Fitzroy Boutique launches a new online store

Fitzroy Boutique, with its lion's share of exclusive, hard-to-find international labels, has been beloved by savvy fashionistas since it first launched as a pop-up back in the fall of 2011. But even with its recent move to a permanent location (nestled at the back of the eclectic BYOB Cocktail Emporium), Fitzroy Boutique remains something of a hidden gem, reserved for those in the know or for lucky window-shoppers who happen to stumble upon its treasures.

But exclusivity be damned: recently, Fitzroy has become a little more accessible to the masses with the launch of a new online boutique. Here you'll find find some well-priced picks (nothing over $200!), which are sourced from designers like Brandy Melville (coming soon to T-dot), Ladakh, Whitney Eve and Show Me Your Mumu. As an added bonus, free shipping is offered on all Canadian orders.

Keep an eye out for more Fitzroy developments with the Wet Hot American Summer Sale Party on Aug. 1, held in collaboration with fellow hipster-haven and vintage retailer Dalston Grey on Dundas West.

Looks like Fitzroy has truly popped up for good in Toronto — let the retail therapy begin.

[h/t National Post]