STUDENT Racheal McCaig
GRADUATED North Toronto Collegiate, 1990
BEST SUBJECT History
WORST SUBJECT Math
CURRENT JOB Writer/producer/photographer/mother
WITH ALL THE laughing and squealing in the background, it’s hard to make out what exactly Racheal McCaig is saying.
Since getting her two kids out the door this particular spring morning, McCaig’s been hard at work on her popular website, EnergizerMummy.com, which is part of former MuchMusic DJ Erica Ehm’s online mothers’ resource, the Yummy Mummy Club. McCaig writes nearly every day about life as a modern working mom, and her website receives about 40,000 visitors each month.
But before long, it’s off to her son’s nursery, where she volunteers part-time, a duty that sometimes includes playground supervision.
Which helps explains all the noise.
Once recess ends, our first task is to nail down McCaig’s job title, which proves difficult.
“A slashie,” she finally offers.
Sorry? “You know, a writer-slash-producer-slash-photographer-slash-mother. A slashie.”
In October 2008, marketers at Energizer (of batteries fame) saw opportunity in McCaig’s unique “slashie” skill set. She had just staged her play Nursery School Musical, a spoof of the High School Musical series, to positive reviews at the Toronto Fringe Festival where it won the Best of the Fringe Award. Meanwhile, she was doing freelance photography and writing, serving as a community leader with Mumnet.ca, a popular Toronto-area not-for-profit mothers’ support network, and raising her family with husband Brett.
Recognizing the growing trendiness of the blog as a marketing tool, Energizer latched onto McCaig, bestowing on her the official title of “Energizer Mummy,” with orders to blog about daily life as a do-it-all modern mom.
“[Racheal] has a ton of energy and a lifestyle that fits well with our brand,” says Energizer’s Karyn Percival-Brand. “She is a busy mom with lots on the go, which supports our brand promise of ‘Keep going.’”
But for all of McCaig’s extroversion, she says she was a quiet kid at Northern Toronto C. I. Still, she remembers her history teacher, Mr. Sherk, for his ability to get his students to emote.
“He would have these five-minute crazy sessions where he’d play loud ’50s tunes, and we’d all stand up and dance around. He called them ‘Sherk-outs.’ It was all so he could keep our attention, and it worked,” she says.
These days, that’s no easy task. Conversation over, and Racheal is back to hopping from one job to the next — and continuing to give the Energizer Bunny a run for his money.