Colourful murals depicting messages of love and support are popping up on local businesses affected by the COVID-19 pandemic across Toronto.
Toronto-based artists have partnered with a local marketing firm Kadence to help raise people’s spirits across the city.
Some of the murals feature motivational messages like “Hang In There” and “In This Together,” while others encourage social distancing to halt the spread of the virus. According to their Instagram, Kadence.World hopes that the murals make passersby think of better days to come.
Some of Toronto’s best street artists participated in the project so far, including Emily May Rose, Jaroe, KWest, Haenahhh, Tenser and many more.
Kadence is also encouraging Torontonians to enjoy the murals from the comfort of their own home, on Instagram and other social media sites, rather than venturing out to see them in person.
The company hopes that the murals help remind people that we’re all doing our part, and that the more we stay home the quicker we’ll be through this crisis.
“We’re all glued to what seems like non-stop bad news, and it can all seem so overwhelming,” Kadence.World partner Phil Song said in a statement. “But we believe that in a time when it’s so easy to feel divided, public art can unite us.”
Kadence.World also teased the possibilities of more murals to come!