Untitled & Co., a new boutique on Bathurst, mixes eclectic vintage finds with cool contemporary pieces

Cameron Wilson’s proper exposure to the fashion world began at age 17, when he moved to Milan. Working as a full-time model, Wilson became increasingly transfixed with being on the other side of the camera, taking to fashion photography like a moth to a flame. Fast-forward a few years, and Untitled & Co., Wilson’s month-old boutique, aims to recreate some of that photo-worthy flare for the downtown crowd.

Hawking a combination of vintage and pre-owned duds, re-worked garments and indie labels, the store focuses on offering customers unique goods.

“I wanted cool things to shoot,” Cameron notes, “so I began making my own pieces.”

Bleaching denim, and dip-dying and adding studs to basic gear are just some of the altering techniques he uses. We fell for a coral-coloured sweater that had been toughened up with a necklace of pointed studs ($40). Additionally, Cameron whips up garments from scratch: we liked a floral printed T-shirt with a black mesh insert running down the front ($65). His DIY approach also extends to the store logo and promotional postcards, which features a bevy of ladies he both styled and shot.

In terms of the vintage goods, Cameron points out a deadstock collection of lingerie that he discovered in a trunk belonging to his great grandmother, and a “disco, Rolls Royce jacket,” featuring a medley of black and gold sequins ($65). Contemporary pieces for women include goods from L.A. line Mystery; for guys, exclusive tanks from local lines Body by Jay and Fresh Train Co. sit next to pieces from Mexican line Sglow in the Dark. Noteworthy accessories include a pair of Missoni sunglasses ($110) alongside on-trend circle shades ($10) and playful, shoulder-sweeping earrings from local label Bijoux ($40). 

Untitled & Co., 214 Bathurst St., 647-521-3114

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